Know The Personality Types
Based on Charles Jung's 12 personality types, the archetypes speak to your client's emotions. These archeypes can improve your messaging with a personified brand and customer avatar.
This guide will give you an overview of every archetype so you can craft your brand profile AND your customer profile.
And create your own messaging guide
Hey, I'm Anika Suurkask and welcome to copywriting that feels right, with the data to back it up.
There's not many of us Canadian UX copywriters out there -- so don't worry I'm here to explain all the research and strategy that goes into writing your messaging before we get started.
Express everything you've wanted to say to your ideal clients but didn't know how
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