Never Be At A Loss For Words
You’ve DIYed your copy, but the hours spent looking at a blank page don’t convert into more sales. Your own words often feel misplaced and inauthentic.
That's because copywriting is a lot more than words
It’s technical knowledge of marketing best practices, with a deep connection to your brand and empathy for your ideal customers.
And when it comes to the words, you want writing that sounds like you while connecting with your clients' deepest hopes – a combination of logic and soul that translates to lifelong customers.
So, to get copy that truly feels like your brand, you need…
Empathy
You're uniquely situated to help your customers achieve their goal. By empathizing with what your client is going through, we can create copy that truly connects and helps others instead of only being about sales.
You created your business and work tirelessly day-after-day to make it work. Your story, personality, and uniqueness is what draws customers to you.
You
Stories have been around since the dawn of time. They’re what keep us asking questions, connecting with others, and holding onto memories. Storytelling helps you become a memorable brand.
Storytelling
The Copywriting Secret Sauce
Empathy
Your clients have problems and you have the solution. By empathizing with what your client is going through, we can create copy that truly connects and helps others instead of only being about sales.
Book now
Website Copy In A Day
A 3-page website that expresses your passion and expertise in one day flat.
Premium Website Copy
My website writing process starts with getting to know you and all your quirks, then delves into your ideal clients to create copy that feels intuitively like you. Backed by actual data, like voice of customer surveys, consumer psychology, and design thinking (aka user experience), your website won't just sound like you, it'll speak to the heart of your clients.
Timeline: 3-6 weeks
$3200 Canadian or $2400 USD
Payment plans available.
How it works
What you'll get
Put the passion you have for your business into words that will guide all future content and copy. A brand voice guide goes beyond a designer's brand guidelines and dives into the soul of your business so you'll feel aligned with all your content and copy.
$2000 Canadian or $1500 USD
Payment plans available.
Brand Voice Guide
Pre-requisites
How it works
What you'll get
Pre-requisites
How it works
What you'll get
- 1 hr branding call
- Market research
- UX web strategy
- 4 voice of customer interviews
- 5 pages of website copy
- 2 revisions to get it just right
- Final call to go over revisions and answer your questions
How it works
What you'll get
Put the passion you have for your business into words that will guide all future content and copy. A brand voice guide goes beyond a designer's brand guidelines and dives into the soul of your business so you'll feel aligned with all your content and copy.
$2000 Canadian or $1500 USD
Payment plans available.
Brand Voice Guide
Pre-requisites
How it works
What you'll get
- You’ll quickly apply on my website, and we’ll book a discovery call.
- We’ll get to know each other and book your Website in a Week on the calendar.
- You’ll receive a proposal, an invoice for 50% (payment plans available as well), a contract, a request for previous clients' contacts (optional), and an in-depth branding questionnaire.
- Before your Website in a Week, we’ll hop on a branding call where we’ll dig deeper into your brand voice.
- With all this info, I'll organize and write your website Monday to Wednesday. You'll have time to review it on Thursday before our live revision call on Friday.
- That’s it, you’ll have web copy ready for your designer in only one week!
How it works
What you'll get
Put the passion you have for your business into words that will guide all future content and copy. A brand voice guide goes beyond a designer's brand guidelines and dives into the soul of your business so you'll feel aligned with all your content and copy.
$2000 Canadian or $1500 USD
Payment plans available.
Brand Voice Guide
Pre-requisites
How it works
What you'll get
An idea for your brand voice (we can work on this with a brand voice guide)
1 hour free the week before for a branding call
1 hour free on Thursday or Friday of your website week to go over final revisions and ask your questions!
Optional: 4 dream customers for me to interview to make your copy even more effective
How it works
What you'll get
Put the passion you have for your business into words that will guide all future content and copy. A brand voice guide goes beyond a designer's brand guidelines and dives into the soul of your business so you'll feel aligned with all your content and copy.
$2000 Canadian or $1500 USD
Payment plans available.
Brand Voice Guide
How it works
15- 20 page brand voice guide that can be used for years to come. It includes:
Brand story, Mission Statement, Unique Selling Proposition, Brand promise
Values and Conviction Codes (how your values are applied to your company, customer, and community)
Brand Archetype (like a personality test for your brand) and Brand Profile
Customer Archetype and Customer Profile
Brand Voice Tone
Phraseology and Words Your Brand Doesn’t Use
What you'll get
Put the passion you have for your business into words that will guide all future content and copy. A brand voice guide goes beyond a designer's brand guidelines and dives into the soul of your business so you'll feel aligned with all your content and copy.
$2000 Canadian or $1500 USD
Payment plans available.
Brand Voice Guide
Pre-requisites
How it works
What you'll get
How it works
What It Includes
Pre-requisites
How it works
What you'll get
Put the passion you have for your business into words that will guide all future content and copy. A brand voice guide goes beyond a designer's brand guidelines and dives into the soul of your business so you'll feel aligned with all your content and copy.
Timeline: 3-6 weeks
$2000 Canadian or $1500 USD. Payment plans available.
Brand Voice Guide
- You’ll quickly apply here, and we’ll book a discovery call.
- We’ll get to know each other and book your brand voice guide call.
- You’ll receive a proposal, an invoice for 50% (payment plans available as well), a contract, a request for previous clients' contacts (optional), and an in-depth branding questionnaire.
- Once you answer the questionnaire, we'll hop on a branding call where we’ll dig deeper into your brand voice.
- Part intuition, part strategy, I'll review your questionnaire answers, our interview and previous conversations with you and your clients to create a brand voice guide that is everything you've wanted to say put into words.
- You'll have two revisions to get it just right.
Copywriting Services
Premium Website Copy
My website writing process starts with getting to know you and all your quirks, then delves into your ideal clients to create copy that feels intuitively like you. Backed by actual data, like voice of customer surveys, consumer psychology, and design thinking, your website won't just sound like you, it'll speak to the heart of your clients.
Timeline: 3-6 weeks
Investment: $3200 Canadian or $2400 USD. Payment plans available.
Put the passion you have for your business into words that will guide all future content and copy. A brand voice guide goes beyond a designer's brand guidelines and dives into the soul of your business so you'll feel aligned with all your content and copy.
Investment: $2000 Canadian or $1500 USD. Payment plans available.
Brand Voice Guide
What you'll get
How it works
Pre-requisites
What you'll get
How it works
What you'll get
How it works
Put the passion you have for your business into words that will guide all future content and copy. A brand voice guide goes beyond a designer's brand guidelines and dives into the soul of your business so you'll feel aligned with all your content and copy.
Timeline: 1 to 2 weeks
Investment: $1400 Canadian. Payment plans available.
Brand Voice Guide
Pre-requisites
How it works
What you'll get
- 1 hr branding call
- Market research
- UX web strategy
- 4 voice of customer interviews
- 5 pages of website copy
- 2 revisions to get it just right
- Final call to go over revisions and answer your questions
What you'll get
How it works
Put the passion you have for your business into words that will guide all future content and copy. A brand voice guide goes beyond a designer's brand guidelines and dives into the soul of your business so you'll feel aligned with all your content and copy.
Timeline: 1 to 2 weeks
Investment: $1400 Canadian. Payment plans available.
Brand Voice Guide
Pre-requisites
How it works
What you'll get
- You’ll quickly apply on my website, and we’ll book a discovery call.
- We’ll get to know each other and book your Website in a Week on the calendar.
- You’ll receive a proposal, an invoice for 50% (payment plans available as well), a contract, a request for previous clients' contacts (optional), and an in-depth branding questionnaire.
- Before your Website in a Week, we’ll hop on a branding call where we’ll dig deeper into your brand voice.
- With all this info, I'll organize and write your website Monday to Wednesday. You'll have time to review it on Thursday before our live revision call on Friday.
- That’s it, you’ll have web copy ready for your designer in only one week!
What you'll get
How it works
Put the passion you have for your business into words that will guide all future content and copy. A brand voice guide goes beyond a designer's brand guidelines and dives into the soul of your business so you'll feel aligned with all your content and copy.
Timeline: 1 to 2 weeks
Investment: $1400 Canadian. Payment plans available.
Brand Voice Guide
Pre-requisites
How it works
What you'll get
- An idea for your brand voice (we can work on this with a brand voice guide)
- 1 hour free the week before for a branding call
- 1 hour free on Thursday or Friday of your website week to go over final revisions and ask your questions!
- Optional: 4 dream customers for me to interview to make your copy even more effective
What you'll get
How it works
Put the passion you have for your business into words that will guide all future content and copy. A brand voice guide goes beyond a designer's brand guidelines and dives into the soul of your business so you'll feel aligned with all your content and copy.
Timeline: 1 to 2 weeks
Investment: $1400 Canadian. Payment plans available.
Brand Voice Guide
Pre-requisites
How it works
What you'll get
- 15- 20 page brand voice guide that can be used for years to come. It includes:
- Brand story, Mission Statement, Unique Selling Proposition, Brand promise
- Values and Conviction Codes (how your values are applied to your company, customer, and community)
- Brand Archetype (like a personality test for your brand) and Brand Profile
- Customer Archetype and Customer Profile
- Brand Voice Tone
- Phraseology and Words Your Brand Doesn’t Use
What you'll get
How it works
Put the passion you have for your business into words that will guide all future content and copy. A brand voice guide goes beyond a designer's brand guidelines and dives into the soul of your business so you'll feel aligned with all your content and copy.
Timeline: 1 to 2 weeks
Investment: $1400 Canadian. Payment plans available.
Brand Voice Guide
Pre-requisites
How it works
What you'll get
- You’ll quickly apply here, and we’ll book a discovery call.
- We’ll get to know each other and book your brand voice guide call.
- You’ll receive a proposal, an invoice for 50% (payment plans available as well), a contract, a request for previous clients' contacts (optional), and an in-depth branding questionnaire.
- Once you answer the questionnaire, we'll hop on a branding call where we’ll dig deeper into your brand voice.
- Part intuition, part strategy, I'll review your questionnaire answers, our interview and previous conversations with you and your clients to create a brand voice guide that is everything you've wanted to say put into words.
- You'll have two revisions to get it just right.
Copywriting Services
"I was blown away with the copy and I was like YES, this is exactly it! with everything"
I feel so confident, inspired and motivated!
I have been on a roll in my business crossing off website tasks (and other things) now that I'm excited to share my website with people, especially my podcast page. I've been procrastinating on marketing it because I didn't like how it looked. Now I feel excited for people to see it.
~ Brittany Miller, Founder of Brittany Miller Socials
Website Copy (home, about, work with me, resources, podcast, 404, contact)
"It was worth it to just flush out my thoughts and passion with someone who can help bring that all together."
I wasn't sure if I really needed a copywriter but after the Website Day, I have wayyyy more confidence in my voice and message.
~ Reyna Wilson, Founder of Living Wisely Well
Speaking about her Website Day where we wrote her home, about, and services page
"Anika's copy is always audience-driven, research-based and industry-specific. "
"With Anika, I know it's about showing up authentically and professionally each and every time she interacts with and writes for our clients.
We work seamlessly together on several projects, and I can rest easy knowing that Anika is dedicated to serving my clients with top-notch copy that receives nothing but praise from my clients. I would highly recommend Anika as your next project lead."
- Kelsey Woods, Founder of Content by Kelsey
How I Write Your Copy
2
1
4
3
After chatting on a branding call, I’ll go deeper to understand your unique brand voice. I'll sort through our calls, your questionnaire answers, your social media, and your inspiration. I want to get the real you!
Especially in a saturated market, I’ll review your competition and note their brand voice, values, and ideal customer. How are we going to position your offer differently?
I'll search for voice of customer data through reviews, your customer's questionnaires, testimonials, and occasionally interviews. What do your clients actually think and feel?
The first drafts begin! As I write, I’ll combine hooks, empathy, and research to tell your story accurately and authentically. I'll stay in contact with you throughout this process, and you'll have 2 revisions to get it just right.
Inquire here
