Combining Clinical Expertise and Small Town Charm for Amplify Aesthetics
Meet our client, Michelle
Medical aesthetics is such an interesting industry to be in since the messaging has to be caring and professional. It needs to speak to glowing up without using icky wording. And it needs to follow the regulations of the profession, which means that we can’t follow all the general marketing best practices.
Michelle is a certified nurse injector in Drumheller. Her business expanded because she’s bringing a service that is hard to access in small-town Alberta, and her warm, friendly nature makes everyone feel comfortable.
Her old site had been put together by family, and now she needed more than a site.
She needed a place where people could understand what to expect, feel comfortable before they even booked, and learn about all their options.
In partnership with designer Tiffany of Modern Form Creative, I helped create a website that truly reflected Michelle’s expertise.
Michelle balances clinical expertise and small-town friendliness with total ease. She spends her free time reading research papers, but when you meet her, it feels like bumping into your neighbour at the grocery store (which in a small town like Drumheller that might actually happen). The challenge was to present Michelle as a professional without using language that was confusing or had been done before. We ended up focusing on combining the warm, small-town feel with the expertise of a registered nurse who has been in the medical field for decades.
Michelle also ideally wanted only one services page for her wide range or treatments, and we needed to explain each one clearly without overwhelming the reader. What would make sense when you’re looking for something? How could you find services and prices intuitively? We ended up balancing the need for information without overwhelming.
Michelle’s website is now warm and professional, which reflects her personality and supports her continued growth.
The best parts of Amplify Aesthetic’s website copy
Want to be professional, inviting, and original?
I’m all about giving you the whole package. Reach out to Anika Rose Writes about Website Copy when you want to balance your messaging.
